here are eight spa marketing and facial promotion ideas that you can use at any time of year to boost your skincare marketing strategy and attract more customers: the past two years have been a challenging time for spa and beauty salon businesses, with restrictions and closures limiting footfall throughout 2020 and most of 2021. but while this may have affected the number of spa visits, the interest in beauty, health and skincare has continued to grow. 3 so, the demand for facials, skincare and other self-care services is out there – it’s time to make the most of it. it might also be useful to have a gift-ready package – think full-body massage and radiance facial – to target those customers looking for the perfect present. or maybe you’re just looking for a way to re-engage your customers? ask for permission to document the event on your social channels – a behind-the-scenes tiktok or follow-along instagram story can help attract new customers at the same time.
keep an eye out for opportunities to showcase your own services – at a public market or nearby mall. aside from events, you could set up a partnership promotion that gets your customers an exclusive discount at the restaurant next door after their facial and mani-pedi. whether it’s a reduced makeup promotion or 50% off your first facial, this simple advertisement idea is an easy way to draw in new members. speaking of the holidays, gift cards are a must-have for your spa or salon business. social media is a great tool for getting your business out into the world and boosting brand awareness. all it takes is a little creative marketing to boost your spa or salon business.
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