packaging brief template is a packaging brief template sample that gives infomration on packaging brief template doc. When designing packaging brief template, it is important to consider different packaging brief template format such as packaging brief template word, packaging brief template excel. You may add related information such as packaging design proposal, design brief example, logo design brief template, website design brief template.
packaging brief template
a product’s packaging is an integral part of the product itself. here are some steps you can follow to create a packaging design brief that will start off your project with the right foot! as for the specific product you will be creating the packaging for, aim to know what it looks like, feels like, tastes like (only if applicable, you don’t have to lick a lego) its purpose, and most importantly what emotions should/does it evoke in the target demographic. what besides marketing is the purpose of the packaging: to protect from impact, to prevent spoiling, to secure in transport? ask your client to provide you with samples of what the container will house, so you’ll know the dimensions, weight and how many units of the product will be in each package. you should ask if the client wants you to be involved in the production and on what level: leading the whole production, being available to answer questions from the manufacturer, or some other level of involvement.
ask the client to give you three or four examples of product packages they fancy and three or four of ones they do not. the more information you have the better equipped you will be to deliver what they are looking for the first time around. this is what we want to communicate as clear as possible leaving behind all unnecessary and decorative details.” consult with your client about what you will need to deliver and when. so it is important that during the brief stage you ask questions, listen and always keep an open mind. the when will determine available materials, processes, and may even determine location of production due to transit time or production schedules. just fill in a few fields and tinker with their interactive sliders, and you end up with a pretty brief with the necessary info.
here are some steps you can follow to create a packaging design brief that will start off your project with the right foot! understand the company and the product. understand the target audience. pin down the packaging requirements. clarify the production details. choose the right materials. set the right design the packaging design brief is a valuable document that provides an overview of the design request from the client to its agency. you need a great packaging brief to give the designers direction. way you quirkily use the spelling ‘shoppe’ instead of ‘shop’, for example., packaging design proposal, packaging design proposal, design brief example, logo design brief template, website design brief template, website design brief template
packaging brief template format
the packaging design brief is a valuable document that provides an overview of the design request from the client to its agency and should be used by companies of all sizes. describe the current state of the packaging and product, and list reasons your company would like a design change. this will act as a first-round blueprint for the design agency; a set of specific instructions that the agency can follow to achieve the ideal package design for you. you will likely have feedback for some concepts and will need the agency to adjust accordingly. this will allow the agency to prepare the files appropriately.
this is the business goal to be achieved from the new design. determine who the target market is for this design project. this is the single most important benefit of the brand for your target market. is your company a traditional, classic establishment or an edgy and innovative startup? this information will allow the account and creative teams to develop a deeper understanding of your business and the reasons behind the need for change.
great packaging starts with a great design brief. since all design decisions will stem from this document, it’s essential that you know what to creative brief – packaging design. below is a form that will help generate a clear understanding of your business, your goals and objectives before i get started design the packaging for a new beauty product, such as shampoo, body take time to analyze relevant examples, paying attention to the , ui ux design brief example, poster brief, branding brief, branding brief, packaging write up, packaging design proposal, design brief example, logo design brief template, website design brief template, ui ux design brief example, poster brief, branding brief, packaging write up
packaging brief template download
that also means you’ll need to develop new packaging and put together a designer brief. and to get them just as excited about the project as you are. of course, you know everything about your brand and what makes it unique. so, for me to get a feel for your brand, and start coming up with inspired ideas, you’ll need to tell me the whole story behind your project. however, it’s a lot easier for me if you clearly know where you are and where you need to go. and how are you planning to market it? if it’s a redesign, what is wrong with what you have now? and maybe a minor tweak is all it takes, saving you time and money.
is it a sugar free cookie for diabetics? and i do love an opportunity to stretch my mind. it’s a tricky balance, but a brief needs to be defined, concise and inspirational. so don’t forget to tell me the direction you want to go in in terms of style: modern or classic? you still need to tell me what you want, with what purpose, and by when. plus: a conversation might reveal certain anecdotes related to the project, or information that was relevant, but missing in the written brief. what ensued was a co-creation process: we were asked to further develop the packaging based on the elements they knew fit their brief best. sustainability, ecommerce, brand dna, user experience, and shelf impact, are some of the fields that make his day to day design practice.