when he is not writing, he’s most probably running front-end & ux … more about vitaly ↬ for a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price. however, for the scope of this article, we’ll be focusing on a very specific feature comparison among e-commerce retailers. the reason for it is obvious: it’s very hard to be very disappointed about a pack of batteries, but an uncomfortable gift, or wrong flowers sending a wrong message, or even an ill-fitting shirt that has to be returned, can be quite a frustrating experience. translated to common interface patterns, this naturally calls for a structured layout that aids in the quick scanning of options — probably a good ol’ comparison table, with columns for products, and rows for their attributes. in that case, meaningful comparison would be impossible, making it also impossible for the customer to make an informed decision. that makes the feature comparison infinitely more relevant, and it might make it slightly easier to jump to a purchasing decision. one way to improve the scannability of attributes would be by grouping attributes in sections and then showing and collapsing them upon a click or tap. in fact, that feature seems to be used quite heavily, and it’s understandable why: seeing the differences is exactly why customers actually prompt for a comparison view in the first place. they might vary in a dozen attributes, yet the list of all 80 attributes is too lengthy to easily compare. in terms of design, an obvious solution would be to use a group of mutually exclusive buttons or just one button or link that changes the contents and basically acts as a toggle. we don’t necessarily need to keep all of the details in the header, but providing a product model’s name, with its rating and a small thumbnail might be good enough. in that case, a common way to conduct the comparison would be by sliding horizontally. in the same way, sometimes floating arrows are used left and right, similar to a slider.
as the user navigates the category page, for example, we could display the feature comparison as a floating pane on the right, while the left area could be dedicated to products highlighted in that category. a digital equivalent of the same experience in a feature comparison table would be draggable columns. because feature comparison is relevant mostly for purchases that take time, the more important the purchase, the more likely the customer is to explore the idea of buying an item over a long period of time. in the latter case, being able to add items for comparison on a product page would obviously save those annoying roundtrips between product pages and category pages. in a way, feature comparison is an easy, helpful way to keep customers on the website by helping them making the right decision. in fact, it is quite difficult to notice on the product page as well. you might be thinking: well, if the feature comparison is so important, why not display a confirmation in a lightbox, prompting the customer to choose to go straight to the comparison or to continue browsing on the website? customers don’t have to search for the selected items on a category page, but they can unselect options right from the overlay. while some interfaces are very restrictive, allowing exactly 2 items to be compared at a time, it’s more common to allow up to 4–5 items for comparison — usually because of space limitations in the comparison view. as an alternative, you could suggest to “save the comparison” and generate a link that can be shared. that’s not an option for every website, but it’s interesting to see a comparison outside the scope of a tabular layout. while many of us would consider the table element to mark up a comparison table, in accessibility terms, sometimes that might not be the best idea. below you’ll find all of the design considerations one has to keep in mind when designing a feature comparison table.
product feature comparison format
a product feature comparison sample is a type of document that creates a copy of itself when you open it. The doc or excel template has all of the design and format of the product feature comparison sample, such as logos and tables, but you can modify content without altering the original style. When designing product feature comparison form, you may add related information such as product feature comparison table,product feature comparison pdf,product feature comparison example,product feature comparison chart,comparison table design
when designing product feature comparison example, it is important to consider related questions or ideas, how to do product feature comparison? what is features comparison? what does product comparison mean? how do you compare product offerings?, feature comparison table template,product comparison table,product comparison table template
when designing the product feature comparison document, it is also essential to consider the different formats such as Word, pdf, Excel, ppt, doc etc, you may also add related information such as
product feature comparison guide
with a product comparison chart, your customers can analyze similarities and differences between your products. before drawing up a product comparison page for your website, you need to know the difference between quantitative and qualitative product comparison charts. qualitative product comparison charts are more subjective and compare two or more of your products using descriptive language or subjective scores. if you can identify the right deciding factors for your customers, you can highlight those factors in the product comparison pages you make.
if you compare too many objects or products on the same product comparison page, it may overwhelm your customers — and an overwhelmed customer is more likely to click away from your page. when scanning a product comparison chart, many customers will take a quick glance at the top and bottom of the chart. ultimately, product comparisons are great ways to demonstrate the superiority of your products. dive into the art of infusing branding into your online store, standing out, and connecting authentically with your audience.
a comparison infographic is a visual representation that uses charts, graphs, or other design elements to showcase the similarities and differences between two or more subjects, products or concepts. a similar and different chart like this can be useful to highlight the superiority of a product you’re selling, or to help people pick the best product for their needs. ), you can use these two pricing comparison charts: another way of using icons is to contrast them against a solid color so that they are the main focus of your comparison infographic: remember this classic piece of advice: make a list infographic of the pros and cons. in cases where you want to encourage your audience to make a decision, highlighting the “right” choice in green will indicate that they should go for that choice. arrange the text and visuals on your infographic to reflect the theme of your information.
you can also use a contrasting color to help them really pop out from the page. one infographic design hack is to use a photo as the background for your infographic. you can see below that each bubble separates different ideas to explain a concept, and is also visually appealing. here’s another great infographic example of how icons can be used to visualize concepts: here’s another simple hack for a bold design: split your infographic down the middle and invert the color scheme on either side. you can use a venn diagram, for example, to visualize the similarities and differences between two or more items. simply sign up for a free account and test out our drag-and-drop editor with a free comparison infographic template.
ever found yourself in an endless loop of tabs, juggling a dozen online reviews and retailer sites, all to figure out the best gadget that fits your needs and wallet? know the deciding factor of your customer, and that’s when you will know the essential characteristics you need to input in a product comparison page. there’s a hierarchy in the quantitative product comparison table, wherein you can designate the products to their relative importance. if you want to make it mobile-friendly, you need to reduce the number to a single table. if you don’t have the luxury of buying all the products you want to compare, you can ask your friends and other individuals who purchased them. you can present a real-life situation where a customer transitions from using the competitor’s product to the item you are advertising. it is also important to make sure the influencers have a deep knowledge of your niche and are truly interested in what your business offers.
you can set a different color for each column’s backgrounds and another shade for the texts of the cells. if you have read a particular article discussing your product, service, or page, you can contact the owner and ask to link them to your product comparison page. when you make your visitors involved with your website, they will want to scroll through the pages and see your offer’s products and services. a mix of popular and niche items can juice up the utility of your page. a splash of semantically relevant keywords related to your products will help search engines and users find your comparison haven. let them have a voice, and they’ll stick around for the conversation. we’ve been down the road learning how to build a product comparison page – from nabbing the right features and layout to adding that secret sauce of seo smarts.
first of all, it is necessary to understand that the purchase decision is a complex process consisting of several stages. when creating a product comparison table, it can be helpful to consider the decision-making strategies of buyers. in this context, there are two types of strategies: the consumer’s decision is based on the fulfillment of a strict criterion. the product comparison table is then created in a new window without changing the layout of the original page. to compare the features of multiple products, the user usually visits each product page and checks the product descriptions.
they are easy to read and allow for quick interpretation of the information. the goal of this tool is to provide comprehensive and comparable information. this way they can choose the level of detail and features they want to compare. it is practically impossible to display more products on the small screen of a cell phone. always remember that product comparison tables are designed to assist the customer. learn how to cash in on the benefits of charm pricing.