in this course, you will be able to define market research and identify some tools used in the industry. you will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner. you should have equivalent experience to completing the first course in this specialization, research report: initiating research, before taking this course. in this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
in this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. to get started, click the course card that interests you and enroll. you can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. when you enroll in the course, you get access to all of the courses in the specialization, and you earn a certificate when you complete the work.
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