when he is not writing, he’s most probably running front-end & ux … more about vitaly ↬ for a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price. however, for the scope of this article, we’ll be focusing on a very specific feature comparison among e-commerce retailers. the reason for it is obvious: it’s very hard to be very disappointed about a pack of batteries, but an uncomfortable gift, or wrong flowers sending a wrong message, or even an ill-fitting shirt that has to be returned, can be quite a frustrating experience. translated to common interface patterns, this naturally calls for a structured layout that aids in the quick scanning of options — probably a good ol’ comparison table, with columns for products, and rows for their attributes. in that case, meaningful comparison would be impossible, making it also impossible for the customer to make an informed decision. that makes the feature comparison infinitely more relevant, and it might make it slightly easier to jump to a purchasing decision. one way to improve the scannability of attributes would be by grouping attributes in sections and then showing and collapsing them upon a click or tap. in fact, that feature seems to be used quite heavily, and it’s understandable why: seeing the differences is exactly why customers actually prompt for a comparison view in the first place. they might vary in a dozen attributes, yet the list of all 80 attributes is too lengthy to easily compare. in terms of design, an obvious solution would be to use a group of mutually exclusive buttons or just one button or link that changes the contents and basically acts as a toggle. we don’t necessarily need to keep all of the details in the header, but providing a product model’s name, with its rating and a small thumbnail might be good enough. in that case, a common way to conduct the comparison would be by sliding horizontally. in the same way, sometimes floating arrows are used left and right, similar to a slider.
as the user navigates the category page, for example, we could display the feature comparison as a floating pane on the right, while the left area could be dedicated to products highlighted in that category. a digital equivalent of the same experience in a feature comparison table would be draggable columns. because feature comparison is relevant mostly for purchases that take time, the more important the purchase, the more likely the customer is to explore the idea of buying an item over a long period of time. in the latter case, being able to add items for comparison on a product page would obviously save those annoying roundtrips between product pages and category pages. in a way, feature comparison is an easy, helpful way to keep customers on the website by helping them making the right decision. in fact, it is quite difficult to notice on the product page as well. you might be thinking: well, if the feature comparison is so important, why not display a confirmation in a lightbox, prompting the customer to choose to go straight to the comparison or to continue browsing on the website? customers don’t have to search for the selected items on a category page, but they can unselect options right from the overlay. while some interfaces are very restrictive, allowing exactly 2 items to be compared at a time, it’s more common to allow up to 4–5 items for comparison — usually because of space limitations in the comparison view. as an alternative, you could suggest to “save the comparison” and generate a link that can be shared. that’s not an option for every website, but it’s interesting to see a comparison outside the scope of a tabular layout. while many of us would consider the table element to mark up a comparison table, in accessibility terms, sometimes that might not be the best idea. below you’ll find all of the design considerations one has to keep in mind when designing a feature comparison table.
comparison table format
a comparison table sample is a type of document that creates a copy of itself when you open it. The doc or excel template has all of the design and format of the comparison table sample, such as logos and tables, but you can modify content without altering the original style. When designing comparison table form, you may add related information such as comparison table template,comparison table example,free comparison table template,comparison table template word,comparison table maker
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comparison table guide
we’ll also talk about some best practices to ensure that the comparison table is accessible, appealing, and persuasive. the first step to creating a feature comparison table is to define the purpose and identify the target audience. once the data has been collected, it needs to be organized in a structured and easy-to-read manner. this can also help break up the text and make it easier to scan.
making sure your feature comparison table is navigable for people with disabilities is important to ensure that everyone has access to the same information. comparison tables should be persuasive to the audience and help guide them into making a decision. using charts, graphs, or metrics to visualize the data can make it easier for users to understand and interpret quantitative information. this integrates the comparison table into a flow that directly leads to conversions.